FP staffSeptember 22, 2022 12:23:16 IST
YouTube, owned by Alphabet Inc, has announced that it will allow creators to monetize their long-form videos with licensed music starting in 2023. The video platform will introduce a new program called “Creator Music”, which aims to provide creators on the platform easy access to an ever-growing catalog of music to use in their long-running videos.
“Creators can now purchase affordable, high-quality music licenses that give them the full monetization potential – they’ll keep the same revenue share they normally would with music-free videos,” said Amjad Hanif, Vice President of Creator Products, YouTube in a statement.
Those creators who don’t want to purchase a license in advance will be able to use the songs and share the revenue with the track’s artist and associated rights holders, Hanif added.
“Creator Music, currently in beta in the US and expanding to more countries in 2023, will offer a streamlined process for creators: they will be able to instantly see the terms for selecting their songs,” Hanif said during “Made on YouTube.” event at the end of Tuesday.
The company said the revenue sharing will also come to YouTube Shorts.
Starting in early 2023, current and future creators of the YouTube Partner Program (YPP) will be able to benefit from revenue sharing on Shorts.
“In Shorts, ads run between videos in the Shorts feed. Then, each month, the revenue from these ads will be added together and used to reward Shorts creators and help cover the costs of music licenses,” the company said. .
From the total amount awarded to creators, they will keep 45% of the revenue, distributed based on their share of total views of the short films.
“The revenue share remains the same regardless of whether they use music or not,” YouTube said.
The company is also rolling out “Super Thanks for Shorts” in beta to thousands of creators, with a full launch scheduled for next year.
Viewers can show their appreciation for their favorite shorts, and creators can interact with their fans via purchased and highlighted Super Thanks comments.