bollywood news: Bollywood’s fall of arrogance as OTTs, regional film reel journey through opera magnum inland steal the limelight

Many movies in India have transformed from the old days of a super villain who would only be black to characters with shades of gray. Even the heroes have largely stopped dancing in yellow and red pants to play more down-to-earth roles that resonate with our daily lives.

Nowadays it is also a perspective for judging who is the right or wrong guy in a movie. The Dark Knight, for example, was a film in which audiences were divided in praise for Batman, the protagonist and the Joker. Or should we say that the Joker was the protagonist? Many believe that the existence of good affects evil. For Sherlock Holmes, his nemesis in Moriarty is also crucial.

Likewise, it is questionable to understand the real villain for the recent miseries that most Bollywood films have endured in the opening days and thereafter.

The rise of the OTTs, the changing public preference in the new India, the tendency to boycott social media for various reasons, the quality of content faltering and the shift of power south with the emergence of Tamil, Kannada, Telugu and Malayalam similar to Baahubali, all played a part in the dwindling collection at the box office for the opening day of Hindi films. While we cannot blame the factors, it is certain that the arrogance of the Hindi film hit day on Friday is shaken.

“The Hindi film industry, aka Bollywood, after decades of storytelling that has made us euphoric and exuberant, or at times sad and thoughtful, seems to be at a tipping point unlike any other disruption it has faced before,” according to a statement. of SBI research written by Soumya Group Chief Economic Advisor Kanti Ghosh.

The Covid pandemic has also killed some of the enthusiasm for Bollywood as collections and the number of films released have declined. Compared to 70-80 films released annually in Hindi language and a collection of between 3,000-5,500 crore rupees, 61 films were released from January last year through 11 August in Hindi, including original and Southern or English dubbed films. in Hindi. They raised just 3,200 crore of rupees, of which 48% came from 18 dubbed films, the report said citing data from Koimoi.com.

The average rating of Hindi films since January last year has been 5.9, compared to 7.3 for the 18 dubbed films. An extra IMDB score leads to 17 crore of rupees from more collections, the report said.

Bollywood superstar Aamir Khan is back on the big screen after years with Laal Singh Chaddha, an official adaptation of Academy Award winner Forrest Gump. However, the film, made on a budget of 180 crore rupees, was released for 11.7 crore rupees, being released on 3,500 screens across the country. The tepid response continued into the second weekend, where she only managed to raise 55 crore rupees in India. The collections were worse than Khan’s previous debacle, Thugs of Hindostan, which opened at 55 crore rupees. Reportedly, the actor’s own Dangal film had a worldwide collection of Rs 2,100 crore to go on to become the highest-grossing Indian film ever.

“Bollywood has provided very poor content and this is the reason for the downfall. The day we start delivering better content, that’s the day cinemas will do very good business again and people will return to cinema in a big way, Ha said Taran Adarsh, an Indian film critic and business analyst, adding that the second half of Laal Singh Chaddha, recently released, was “unbearable”.

Adarsh ​​said people are ready to go to the movies as long as good content is served. The film Kannada KGF 2, which was also dubbed in Hindi, was shown in theaters as early as 6am and theaters were full, proving that good content will appeal to audiences, she said.

In fact, KGF 2 is the highest-grossing film in India so far this year, followed by the Telugu film RRR and the Tamil film Vikram. Made with a budget of 100 crore rupees, KGF 2 raised 1030.1 crore rupees in India and another 205.1 crore rupees overseas, according to IMDB data. RRR earned 1,135.8 crore of rupees worldwide.

By comparison, the highest worldwide box office collection of a Hindi film is 337.2 crore rupees, earned by The Kashmir Files. In the top 10 highest grossing films from India this year, the only other two Hindi films are Bhool Bhulaiyaa 2 and Gangubai Kathiawadi.

Taran Adarsh ​​said that among the Hindi films, The Kashmir Files, Bhool Bhulaiyaa 2 and Gangubai Kathiawadi were the few that provided good content, but it wasn’t followed by better or equally good content. Also actors and big stars of ‘A-list’, apart from Amir Khan, like Akshay Kumar with Samrat Prithviraj, Raksha Bandan and Bachchhan Paandey; Shahid Kapoor with Jersey; Ranbir Kapoor with Shamsera; and Ranveer Singh with Jayeshbhai Jordaar failed to provide the numbers.

The rise of multiplexes like PVR and Inox has also been ironically detrimental to Bollywood’s revenue. SBI notes that ticket prices in multiplexes are three to four times higher than in single-screen cinemas, which can be attributed to the high entertainment tax for Hindi film.

Interestingly, 62% of single screen theaters are located in South India, with North India having a share of only 16%, followed by Western India with 10% of all screen theaters. single, adds the report. This could also be why South Indian films are generating more revenue than Bollywood films recently, he said. It is also seen that South India has a passionate cinema audience and crazy fans who can start a riot or even kill themselves when their superstars are kidnapped or die.

However, a major disruptor in the entertainment industry is the emergence of over-the-top (OTT) platforms that have brought people back to the good old days of watching movies at home just like the DVD era, with only advanced choices. , SBI said.

There are reportedly 45 crore of OTT subscribers in India and it is expected to reach 50 crore by the end of next year. “The rise in OTTs are expected to impact cinema viewers and profits, as over 50% of people use OTTs for more than 5 hours a month. Options like Smart TV and Chromecast coming into the picture have also had a impact on the traditional mode of fun more. ”

The OTT market in India is expected to reach 11,944 crore rupees by 2023 from 2,590 crore rupees in 2018, representing a CAGR of 36%, SBI said citing independent estimates.

When cinemas closed during the pandemic, people started watching movies, shows, series on OTT with choices around the world and regional offerings including Tamil, Marathi, Punjabi, Gujarati, Bengali and others, Adarsh ​​said.

“At that moment you realize that there is so much to watch and that there is so little offered by the people of Hindi cinema. The Indian audience was already smart, but that’s when the audience got smarter. Movies like Pushpa and KGF have provided content at that time and set a benchmark, “he added.

Human behavior has perhaps changed. In fact, many Hindi films in the past have been clinical in bringing about changes in Indian lives as well. Whether it’s gaining muscle like Salman Khan, learning dance tricks from Hrithik Roshan, being a romantic like Shah Rukh Khan or any kid planning a trip to Goa with friends one day after seeing Dil Chahta Hai. While a change may come back again, SBI said, who knows, a blockbuster could once again make the cash ring at the box office!

Taran Adarsh ​​is also hoping for a breakthrough with many good Hindi films slated for 2023. He expects Salman Khan’s Karan-Arjun duo with his Tiger 3 and Shah Rukh Khan with Pathaan and Jawan to potentially rake in the moolah and get the Indian audience back in large numbers.