Billy Eichner wrote and starred in “Bros,” the first major studio film with an all-LGBTQ cast. Best known for his show “Billy on the Street,” he returned to the fast-paced format to promote his latest film – and brought Paul Rudd with him.
The Nicholas Stoller film, produced by Judd Apatow, centers on a gay New Yorker who has given up hope of finding a partner. In a new video for “Billy on the Street”, Eichner and Rudd run around town dressed in promotional T-shirts for the film to “rally straight people” to see it.
“This is Billy. I’m back on the street again with the famous and beloved straight man Paul Rudd, “Eichner says in the video.” Let’s spread the word about my new movie, ‘Bros.’ Are you ready, Paolo? Let’s go brother! “
Eichner and Rudd first approach two men who seem enthusiastic about a movie called “Bros” and convince them to buy tickets, only for Eichner to reveal: “Fight gay sex in it”. The men suddenly seem to lose interest and Eichner and Rudd leave them in the dust.
This is exactly why Eichner wrote “Bros” in the first place, of course, as romantic comedies almost always focus on straight relationships. Eichner and his on-screen love interest, co-star Luke Macfarlane, told the “Today” show that they hoped “Bros” would be welcomed into the genre.
“As a gay man, I watched those movies, I cried and laughed, and I took something away from us,” Macfarlane told the heterosexual couples movie show. “So I think maybe ask some of our straight friends to watch a gay couple fall in love and cry and laugh and take something out of that too. I think this is the goal of the films, it is not to look for ourselves in the films, but to see how we relate to someone who is perhaps different from us. “
That also comes with some pressure, Eichner told Variety.
“I feel the responsibility that it goes well,” he said. “I’ve worked on it so hard, I care so much and I want it to go well for the sake of the LGBTQ stories that get the green light. So I feel a burden, as much as I want to sit here and talk about how funny the movie is. “
In her video with Rudd, they meet many people who are enthusiastic about an honest portrayal of the gay dating scene. A woman says she loves the idea. In her classic Rudd fashion, she then asks her who made her glasses, guiding her on a deadly opaque tangent.
“I have a movie to sell, okay?” Eichner moans as he walks away.
Eichner then tells someone: “Paul Rudd asks that you see ‘Bros'”. After promising that he will, the man asks Rudd if he can “physically take me there”.
Rudd not only tries, but succeeds, prompting Eichner to scream, “Oh! We’re taking this man to ‘Bros!'”
After recruiting “a bunch of wild lesbians ready to spread the word” and rushing down the street with them, Eichner finds a couple of young Gen-Z uninterested in the film because rapper Playboi Carti’s music isn’t there. They call Eichner for not knowing who he is.
“I know who he is,” Eichner replied. “I can’t name a song. Name a song by Barbra Streisand, bitch! “
Bros will be released in theaters on September 30th.