Nielsen says Amazon Prime’s first NFL game on Thursday averaged 13.03 million viewers while Amazon claims it had 15.3 million viewers; 12.5 million Amazon guaranteed advertisers (Rick Porter / The Hollywood Reporter)


Rick Porter / The Hollywood reporters:

Nielsen says Amazon Prime’s first NFL game on Thursday averaged 13.03 million viewers while Amazon claims it had 15.3 million viewers; Advertisers guaranteed by Amazon 12.5 million– Nielsen says 13 million viewers watched the September 15 contest on Prime Video and local over-the-air affiliates.