icc: Disney Star extends ICC Indian media rights run for another 4 years

Disney Star retained Indian media rights – TV and digital – for both men’s and women’s events run by the International Cricket Council (ICC), including the World Cup and the T20 World Cup, for another four years. ET learned that the deal was bagged for $ 2.8-3 billion for rights through 2027. Neither the ICC nor the broadcaster revealed the winning amount.

The last eight-year rights cycle (2015-2023) cost Star Sports $ 2.02 billion for global ICC tournament rights.

The ICC has announced that Disney Star will be the winner after a board meeting on Saturday.

“Disney Star won following a sealed single-round bidding process, which resulted in a significant increase in the royalty fee over the previous cycle, continuing the impressive growth and reach of cricket,” the ICC said. “The decision followed a robust bidding, bidding and evaluation process, which began in June 2022.”

Incidentally, there were only four bidders for India’s rights, including Viacom18, Sony Pictures Networks India, and Zee Entertainment Enterprises.

“We are delighted to continue to partner with Disney Star as the ICC cricket venue for the next four years, which has produced an outstanding result for our members and will support our ambitious growth plans,” said Greg Barclay, ICC president. . “They will play a crucial role in the future of our sport and will connect and interact with more fans than ever.”

On Friday, the financial bids were submitted to the ICC, as a result of which bidders were informed that there was a clear winner and that the second round of electronic auctions was not required.

No second round required: ICC

“We are delighted to be able to continue our association with the ICC and look forward to strengthening our partnership by growing the sport of cricket in the years to come,” said K Madhavan, country manager and president of Disney Star. “By acquiring the ICC’s digital and television broadcasting rights, Disney Star has further strengthened its status as the country’s premier cricket destination.” In a separate statement, Madhavan said Disney Star has played a major role over the past seven years in transforming ICC games into one of the largest sports shows in India and has expanded the property’s viewer base across geographies and data. demographic.

“The extension of the ICC rights adds to our extensive portfolio of cricket properties which also include the TV rights for IPL (2023-27), digital rights for Cricket Australia (2024-31), BCCI broadcast rights up to 2024 and Cricket South Africa (end of season 2023-24). In addition to cricket, we also offer Pro Kabbadi League, Indian Super League and various international rights, including Wimbledon Championships and the English Premier League, “he said.

Multiplier formula

The cricket world governing body previously disclosed the reference price and conditions for the electronic auction after broadcasters boycotted the bogus auctions.

“All four bidders were given slots to come and make their introductions first, followed by all four of us submitting financial offers,” said a senior executive from a sports broadcaster.