FP staffSeptember 22, 2022 17:18:34 IST
Google is apparently working on alternative audio and video formats that could replace Dolby Atmos and Vision if they had their way.
According to a report by Protocol, Google is looking to introduce two new media formats to deliver HDR video and 3D audio with a new consumer-recognizable brand without the licensing fees hardware manufacturers currently have to pay for Dolby.
Although the final product is still miles away from completion, leaked documents and memos suggest that Google engineers call the product Project Caviar in their internal communications.
Dolby charges a licensing fee to device manufacturers who wish to add Atmos and Vision support, which is increasingly being advertised by streaming services as a premium feature. The protocol claims to have received a document stating that the streaming box manufacturer who wholesales for $ 50 must pay about $ 2 per unit for Dolby Vision and Dolby Digital.
What Google proposes “would be governed by an industry forum and made freely available to hardware manufacturers and service providers.” One way the company could track hardware adoption is to have YouTube, which doesn’t support Dolby Atmos or Vision, support it.
This comes at a time when spatial audio is being marketed as the next big thing in sound technology, while the video side of Google’s push format aims to allow end users to capture in these premium formats and get better quality video. .
Samsung, which co-developed HDR10 + as a free alternative to Dolby Vision, attempted to make HDR10 + a household name, but largely failed. That’s why Google wants to try again.
Google discussed the Caviar project with hardware manufacturers to save costs. The company also spoke with service providers. Samsung, for example, doesn’t support Dolby Vision on its TVs because it doesn’t want to pay a fee. Likewise, the Dolby Vision format has not seen large-scale adoption on Android mobile platforms.