Apple iPhone 14 Plus pre-orders drop: analyst blames strategy of ditching minis for big models

Apple’s pre-orders for the iPhone 14 Plus have dropped, which shows that its strategy of offering base models in the larger standard and “plus” sizes, as opposed to last year’s “mini”, is not working.

Ming-Chi Kuo, a popular Apple analyst with a good track record of predicting the tech company’s launches and new features, looked at some early pre-order indicators to determine what the demand is so far among the four new models released at the start of this month .

Kuo looked at availability and shipping estimates to see that the iPhone 14 Pro and Pro Max are showing “good” or “neutral” results so far. But pre-orders for the standard models, iPhone 14 and 14 Plus, are “bad”.

“The pre-order result for this new product is significantly lower than expected, which means Apple’s product segmentation strategy for standard models fails this year,” Kuo said of the larger iPhone 14 Plus, which is a 6.7-inch phone, in a blog post.

Apple’s pre-orders for the iPhone 14 Plus have dropped, which shows that its strategy of offering base models in the larger standard and “plus” sizes, as opposed to last year’s “mini”, is not working. Above: An Apple employee owns a new iPhone 14 and iPhone 14 Plus

Ming-Chi Kuo, a well-known Apple analyst with a track record of predicting the tech company's launches and new features, looked at some early pre-order indicators to determine what the demand is so far.  Above: the iPhone 13 Mini, in the foreground, and the iPhone 13, iPhone 13 Pro and 13 Pro Max, from left to right, in the background

Ming-Chi Kuo, a well-known Apple analyst with a track record of predicting the tech company’s launches and new features, looked at some early pre-order indicators to determine what the demand is so far. Above: the iPhone 13 Mini, in the foreground, and the iPhone 13, iPhone 13 Pro and 13 Pro Max, from left to right, in the background

Apple hasn’t released their pre-order details. iPhone 14 and 14 Plus will both launch in October, while iPhone 14 Pro and Pro Max will launch tomorrow.

The Cupertino, California-based company this year offered its base model of iPhone only in standard and larger sizes, unlike the iPhone 13, which was available in standard and mini sizes.

The iPhone 13 Mini has a 5.4-inch display and the iPhone 13 is 6.1-inch. Apple’s iPhone SE, which is one of the company’s few budget offerings, has a 4.7-inch display.

According to Kuo, the stock of the iPhone 14 and 14 Plus available in retail stores at launch “reflects lackluster demand.”

“The pre-order result for this new product is significantly lower than expected, which means Apple’s product segmentation strategy for standard models fails this year,” Kuo said of the larger iPhone 14 Plus. , which is a 6.7-inch phone, in a blog post new iPhone 14 Plus is seen at an Apple event at their headquarters in Cupertino, California

Both smartphones are showing weaker demand than the iPhone SE3 and iPhone 13 mini, the analyst says.

Kuo explained that the company is likely to cut back on shipping forecasts for the iPhone 14 and 14 Plus in November if the numbers don’t improve.

This in turn could negatively impact Apple’s revenue growth for this year.

Apple did not respond to a request for comment from DailyMail.com.

All iPhone 14 models have a new emergency SOS service that will be launched in November, allowing people in remote areas to get help via satellite connectivity. the feature will be free for two years, but Apple has yet to announce how much it will cost next.

The company claims on its website that once the iPhone is connected to a satellite, it automatically sends a message, your location, medical ID (if set) and the amount of battery left on your device to the PBX. nearest health emergency.

Kuo explained that the company is likely to cut back on shipping forecasts for the iPhone 14 and 14 Plus in November if the numbers don't improve.  A view of the new iPhone 14 and iPhone 14 Plus is shown during an Apple special event on September 07, 2022

Kuo explained that the company is likely to cut back on shipping forecasts for the iPhone 14 and 14 Plus in November if the numbers don’t improve. A view of the new iPhone 14 and iPhone 14 Plus is shown during an Apple special event on September 07, 2022

The new Apple Watch Ultra features a titanium wrap-around casing to protect the front crystal and is capable of withstanding extreme temperatures, allowing users to carry the watch with them as they explore different parts of the world.

iPhone 14 and iPhone 14 Plus are available in five colors: midnight, starlight, blue, purple and red.

The iPhone 14 starts at $ 1,399 and will go up to $ 1,899, which is much lower than the rumors predicted.

The tech giant said the smartphone has a “stunning new camera system” with an updated 12-megapixel main camera that features a larger sensor than the smartphone’s predecessor.

The smartphones feature a sleek aerospace aluminum design in five finishes, along with updated interior designs for improved thermal performance, and the pair have a ceramic shield on the front cover that protects internal workers from splashes, water and dust.