The new experience will include an all-digital space where users can explore a series of tropical islands, each inspired by specific Nars lines, including Laguna, Blush and Light Reflecting. Additionally, Roblox users will be able to customize their avatars using digital Nars products, as well as connect and communicate with non-player characters (NPCs), who have been located in the virtual space.
“Art is central to the creative expression of the brand, and Nars Color Quest helps introduce the Roblox community to the infinite possibilities of makeup,” said Jane Richardson, global art director at Nars. “Makeup is a powerful tool for conveying mood, character, culture and ideas within our lives, virtually or not.”
Image credit: Nars cosmetics