Disclosure: Nvidia is a client of the author.
Next week at Siggraph, Nvidia will be talking about its Omniverse offering, which contrasts sharply with the much overrated metaverse. What makes Nvidia’s effort powerful is not just the fact that it is wrapped with services from companies like Siemens and used for cutting-edge autonomous factories like the latest BMW, but its ability to anticipate and correct problems in advance before they do. result in cost overruns or injuries.
I also wish more companies understood how much richer Nvidia presentations are in general because they use tools like Omniverse to create them. (This video from the latest GTC keynote proves the point.) Rather than relying on static word slides, the video experience of an Nvidia keynote better conveys the message by keeping the audience glued to the screen as few speakers do today, proving it’s not need to be Steve Jobs if you have the right tools and spend time in multimedia to entertain and inform.
Nvidia to Siggraph
Nvidia is expected to talk about its progress with its Omniverse tool and the near-term future of these efforts. Much of what is driving Omniverse advancement right now is the concepts behind digital twins and AI – one cannot reliably exist without the other. To be viable, digital twins not only must initially emulate the real world, but must stay in touch with their physical counterparts to ensure that their simulations can accurately predict future events. Without such a connection, any variation between the emulated physical element and the digital twin will introduce an increasing number of unknown errors, which will reduce the accuracy of the result at an increasing rate due to disconnection.
This is particularly problematic if, when used for factories and automobiles, the system attempts to devise methodologies that combine these two elements. The outcome may not adequately predict future problems, and decision makers would have no way of understanding the risks involved in believing something that is increasingly unreliable.
Artificial intelligence is critical not only to make sure the physical world and its digital twin remain connected (filling in the information gaps that sensors cannot yet gather), but also to predict the future behavior of these elements so that problems can be identified in advance. Nvidia’s approach to aggressive use of AI in its Omniverse tool should provide a much higher degree of accuracy and reliability to any related metaverse simulation, which results in more reliable results.
Nvidia’s submission process
Even if you have the best tool available, it won’t make much difference if you can’t sell it. Nvidia’s heavy use of graphics during presentations has always given it a competitive edge. These tools make presentations more fun and engaging, which has helped the company outpace rivals and lead new markets such as autonomous cars (including automobiles), metaverse, and broad AI. With these tools, Nvidia can recreate most of the magical master presenters like the late Apple CEO and PT Barnum, delivered only through prayer. It can show you what their version of the future will be and make it real.
And if people believe in a future, just like they did with Jobs and the iPhone, they will realize it. If not, you’ll end up with something like the LG Prada – it was just like the iPhone but failed in the market. Nvidia’s success isn’t just tied to what it builds, but how it presents what it builds. If more companies understood that dynamic, newer and potentially revolutionary products would be successful.
With this in mind, Nvidia’s presentation at the Siggraph is important for two reasons. First, it represents the vanguard of what’s working in the metaverse, and addresses the growing belief (thanks to consumer over-advertising) that the metaverse is more smoke than mirrors. And this is the case with presentations for a largely remote audience (with extremely short attention spans).
In short, Nvidia’s success lies not only in creating groundbreaking offerings, but in presenting them in compelling and compelling ways, better securing a future that benefits the company.
I wish more companies would emulate Nvidia. If they did, not only would I be more entertained (and yes, sometimes it comes to me), but their potential for success would be enormous. Nvidia is turning the metaverse into a powerful productivity tool by both building a great toolset and presenting the technology in a way that will get it adopted.
This is not a multiple choice. You have to do both to ensure the benefits the tool promises will be achieved.
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