Discovery + is coming for your HBO Max. I’m sorry.

Owning a lot of content seems like a terrible problem to have until you try to monetize everything in ways that make a “profitable business”. That part in quotes seems to be the takeaway key to this week’s big news in the media space. Warner Bros. Discovery announced during its latest earnings call that they will need to combine HBO Max and Discovery + to achieve profitability in the business.

From this report out Variety, it seems that Warner wants to slow down the abandonment, which in practice is that subscribers come and go frequently. By combining the two networks, they might then be able to offer a single subscription that convinces the whole family not to want to cancel. That would mean all of the HBO movies and originals under one roof of how to flip and arrange homes in 34 different styles.

We have no idea what the name of this new service will be or how much Warner will decide to charge for it, but we know it will happen in the summer of 2023. You still have a year to enjoy HBO Max as it is, without the Gaines and Magnolia. Network are further forced into your brain.

Currently, HBO Max has two subscription options, an ad-free $ 14.99 / month plan and an ad-free $ 9.99 / month plan. Discovery + has similar options priced at $ 6.99 / month and $ 4.99 / month respectively.

Sorry for my tone here, it’s just that the streaming world has gone from being “Hey, a la carte TV is great!” to media companies that realize it has never been a “viable business” and go back to how it always has been, simply combining it all into one bloated package full of things we don’t want.