Luxury Fashion Crypto Payments: ApeCoin

Gucci is now the first luxury house to accept ApeCoin (APE) cryptocurrency in its stores in the United States. This new way of paying for luxury shoppers was made possible in partnership with BitPay, the world’s largest provider of online payment services.

Currently, 70% of Gucci’s US retail network now accepts cryptocurrencies and this will soon be the norm in all stores starting early August. Gucci also accepts other cryptocurrencies such as Bitcoin, Ethereum, Litecoin, Dogecoin and Shiba Inu.

Gucci’s adoption of digital currencies reflects its adventures in the world of the web3 with limited edition NFTs, such as those created jointly by Gucci Creative Director Alessandro Michele and synthetic artists Janky & Guggimon. All of these initiatives offer the next generation of collectors a new way to acquire luxury goods from the label.