Visual rebrands based on eSports: esl gaming

ESL Gaming has rebranded its league and national league teams with a new kit and a new logo. The rebranding brings a new selection of brands and images to the ten ESL National Championships and aims to better suit ESL’s global brand design. The organization is responsible for the national leagues of Australia, Benelux, France, Italy, Poland, Spain, Switzerland, Turkey and the United States and focuses mainly on the first person shooter CS: GO.

The visual rebranding ties ESL’s images together, allowing national leagues to better represent the organization. Ulrich Schulze, SVP Product Management at ESL Gaming, said: “With the new visual identity, we aim to strengthen the connection between the different levels of competition in our esports ecosystems and look forward to more extraordinary stories unfolding in the near future.”

Image credit: ESL Gaming