Bud Light has announced the Bud Light NEXT x EVO partnership with the “Evolution Championship Series” (EVO). EVO is the main eSports tournament for the most famous fighting games in the world, such as “Street Fighter”, “Mortal Kombat” and “Super Smash Brothers”. This partnership will see Bud Light NEXT supply event venues with drinks and special experiences for attendees.
Bud Light NEXT noted that it will open a lounge at the EVO headquarters that will allow attendees to try and learn more about the Bud Light NEXT beverage lineup. These beers are marketed as zero-calorie, zero-emission “eco-beers” that push the industry in a positive direction without compromising on flavor or price.
A noteworthy aspect of the Bud Light NEXT x EVO partnership is the increased validity of the fighting game community (FGC) and its space in global esports. A high profile partner like Bud Light will shed some light on the tournament, attracting new and returning fans to the popular esports scene.
Image credit: Bud Light, EVO
