How Muso is mobilizing piracy data to support media companies

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Piracy has long been an obstacle to the entertainment industry. Losses occur from time to time, resulting in loss of viewers and revenue for global media giants. According to a Forbes report, the pirated video material gets over 230 billion views every year, costing the US economy between $ 29.2 and $ 71 billion.

The problem is, to say the least, inevitable in the digital age, but London-based Muso is turning the challenge into an opportunity by mobilizing global data on piracy. The company raised $ 3.9 million from Puma Private Equity today.

The analysis of the piracy of Muso

Muso tracks billions of visits, views and downloads on P2P and unlicensed streaming sites and provides entertainment networks with consumer and audience insights to inform their content strategy.

“Piracy data by its very nature is highly unstructured and the piracy ecosystem is constantly evolving, which makes it a very difficult area to measure. The piracy sites themselves often change domains, with new sites appearing every day. Other challenges include the ability to accurately identify content, with piracy sites not following defined labeling standards, ”Andy Chatterley, CEO of Muso, told VentureBeat.

The company uses proprietary microservices architecture and technologies to manage these changes and accurately convert the entire mass of unstructured data into structured information. Once done, the information is processed and delivered to businesses via a dashboard or API, helping them gain insights into the global consumption of unlicensed digital content. This ultimately helps them acquire and commission new content, unlock new marketing opportunities, leverage value in license negotiations, inform anti-piracy strategy, and maximize and optimize windowing strategies.

“The data is used by multiple parties, including studios and networks who want to better understand the global audience and demand for content, talented agents who want to understand the impact on their clients’ revenues, film groups who want to maximize revenues, broadcasters and VoD Platforms that want to identify stocks by acquisition and commission. These and other groups are using piracy data to increase the value of digital content and maximize revenue and ROI, “said Chatterley.

The dashboard of Muso

At its core, Muso’s platform tracks over 325,000 movie and TV titles across global piracy networks every day. This data powers three main products: Discover, Protect and Connect. Discover, as the company explains, measures the daily consumption of digital media across the global piracy network. Protect uses Discover’s tracking features to find and remove pirated content. Meanwhile, Connect helps identify audiences for digital advertising by targeting segments modeled on unlicensed audience data and behavior.

The company started in 2009 and has seen adoption by major media networks and companies, including Amazon Studios, The Walt Disney Company, National Association of Theater Owners (NATO), NOS, Lionsgate, MNRK (formally eOne Music ) and Sony Interactive Entertainment Europe.

“We started the company early on, slowly growing both customers and products. This was accelerated with our first round of investments and we have seen strong growth and demand in our data product, delivering 330% growth in fiscal 2022, ”Chatterley said.

Financing plans

With this round, the company plans to support the establishment of its marketing function and build its sales teams in both the UK and the US. Ultimately, the company’s goal is to bring product and data capabilities to the global entertainment industries.

Several other players also operate in the anti-piracy arena – MarkMonitor, Smart Protection, Digimarc, and Kopjra – but Muso claims to differentiate himself based on his data stack. The company offers a detailed view of piracy data to help businesses not only protect but also better monetize their content.

“As on-demand streaming platforms grow and drive a fragmented content distribution, global companies like Muso will play an increasingly important role in monitoring and combating piracy … We look forward to working closely. contact the team to achieve their goals, “Harriet Rosethorn, said the investment manager of Puma Private Equity.

Between 2021 and 2022, digital piracy experienced a 25% growth year-on-year. Meanwhile, Muso has measured more than 201 billion visits to websites driving piracy over the same period.

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